Build a List, Boost Your Sales, and Take Control of Your Business Growth
Social media can vanish overnight. Algorithms shift. Engagement drops.
But your email list?
That’s yours — and it’s the heartbeat of your business.
Email marketing consistently outperforms every other platform for ROI, delivering an average of £68 for every £1 spent.
And yet, so many small business owners are still trying to grow without one.
This masterclass changes that.
“Paula really gives you that confidence that you can do it, that you can trust yourself, and you can back yourself. I've gained so much more confidence in a year in my own ability and in believing in myself. Working with Paula is so empowering.
If you've got the seed of an idea and you want to nurture it and see it grow. She's a good gardener!”
- Jen Street
★★★★★
💡 Why Email Matters More Than Ever
Unlike social media, your email list gives you:
✅ Direct access to your audience — no algorithms deciding who sees your content.
✅ Predictable, reliable results — you’re in control of when, how, and what you send.
✅ A cost-effective marketing channel — no ad spend, no middleman.
✅ Customer loyalty — your subscribers actually want to hear from you.
When done right, your inbox becomes your most profitable business tool — and this course shows you exactly how to make that happen.
“Huge thanks for our last session. You gave me inspiration and positivity. Thank you, thank you, thank you.”
- Debbie
★★★★★
✨ What You’ll Learn Inside the Email Masterclass
✅ Set Up Your Business Email — The Smart Way
Create a professional business email address independently from your domain — for free. You’ll save money, stay compliant, and look instantly more credible.
✅ Understand Email List Laws & Best Practice
Learn what GDPR and legal email practices actually mean — no jargon, just practical steps to stay safe and professional.
✅ Choose the Right Email Service Provider
Cut through the noise and pick the platform that fits your business. I’ll walk you through everything, including Mailerlite, one of the best free tools for small business owners.
From setup to sending your first campaign, you’ll learn the complete process — and then take it to the next level with advanced tracking, unsubscribes, and segmentation.
✅ Plan for Consistent Sales
Get your hands on a plug-and-play 12-month Email & Business Planner that helps you grow your list and generate consistent income. No guessing, no scrambling for ideas.
Having the knowledge and implementing it are usually two separate things; this training ensures you apply your learning to your spreadsheet and create a 12-month email and business planner so you can grow your list from day 1.
✅ Follow Along With The Email Masterclass Workbook
Stay organised and fill your knowledge gaps as you learn, so you finish the training with everything in place to launch your list confidently.
💬 Why This Training Works
So many business owners avoid email because it feels “too techy” or “too time-consuming.”
But once you understand how to set it up properly, email becomes your most dependable source of growth.
This isn’t theory — it’s real, hands-on training designed to:
Build your list the right way
Strengthen customer relationships
Create automated flows that sell while you sleep
Help you make more money from the audience you already have
🧭 What You’ll Get
Step-by-step video tutorials
The complete Email Masterclass workbook
The 12-month Email & Business Planner
Bonus advanced Mailerlite walkthrough
Confidence to start emailing like a pro — without paying for expensive platforms
“What sets Paula apart is her genuine care. She possesses the unique ability to discern when to encourage and when to provide space for self-discovery. The toolkit is designed around your individual pace, and Paula consistently nurtures you forward, pushing you to explore your potential.”
Vanessa Hubbard.
★★★★★
“No problem is too big or small, and no question is too silly. Paula is a guide and mentor who rolls up her sleeves and gives hands-on support where necessary. She shows you how it’s done and the sessions are recorded, so you can do it yourself next time.”
Ella Hoyos
★★★★★
“Thanks so much for today’s session I’m buzzing after that! 🤩🤯😂
Kelly Ballard
★★★★★
Hey, Nice To Meet You...
Can I be honest with you? Frankly, I know no other way!
I can show you what’s possible for you and your business even if you can’t see it for yourself. My clients don’t call me the Headmistress for nothing…
That wasn’t always the case. It was only when redundancy ‘freed’ me from my former job that I discovered my superpower. As a strong Integrator and accredited Life Coach I have the ability to cut through the fog of emotions attached to businesses and find a way forward.
Now, I help entrepreneurs and start-up business owners do just that—find solutions to the problems that prevent them from designing and running successful businesses.
Having spent 20 years working for someone else in a management role, I knew I was meant for more, I just couldn't say what that ‘more’ was.
But when I followed my own path I started to notice that there were other women with bags of talent and brilliant ideas who were also meant for more. I knew I could help.
Armed with my magic skill set, I put that to work and have been helping amazing women like you ever since. Within a year of starting my own business, my first client went from £0 to £10K+ in her first launch, and it snowballed from there.
And now? I want the same for you.
You may think you aren’t cut out for online business just because you don’t understand the tech or you are unsure if you are ready. I say BS!
When you work with me on yourself and your business you will realise that you have a lot more magic than you thought.
💜 Have You Decided to Build the Most Valuable Asset in Your Business?
Your followers scroll. Your emails convert.
It’s time to own your audience, master your message, and turn your inbox into a sales machine.
👉 Join the Email Masterclass today and start using email marketing the way it was meant to be — simply, smartly, and strategically.
Frequently asked questions
I don’t have much time.
That’s the point—just a few focused hours weekly move you forward.
I’m not confident with the tech.
You’ll get simple walkthroughs and recordings. Copy what you see—done.
Is it worth the investment?
Email marketing is the lifeblood of your business. I would say yes, but only you can make that decision.
I’ve tried courses before.
Courses give info. This gives implementation + tools.
What makes this different?
It’s practical. You “copy and repeat” proven processes and actually launch.